Introducing MOPS
Message, Offer, Positioning, Sales process
The antidote to messy marketing
MOPS gives you smart, strategic marketing for growth without guesswork.
MOPS helps business owners stop guessing what marketing will work, and instead helps you make confident, commercial decisions that drive results. Sounds simple. But right now it might all feel a bit much.
Overwhelmed, confused, or exhausted might be where you are with marketing. Don’t worry. We’ll work out a plan that makes everything marketing and sales feel better!
If your marketing feels messy or too much, this is for you
If you’ve got a great product or service (maybe tech or a professional service, but definitely B2B) and you’ve got to where you are now through sales, referrals and good relationships – this is for you.
I’m sure you’ve done some marketing – you’ve got a website, show up on socials, maybe even done PR or paid ads, but… you’re not sure what’s working, what’s not and what to do next.
So now perhaps you’re thinking:
"We need to do MORE marketing... but er, WHAT exactly?"
"We need to do LESS marketing... but er, WHAT to cut?"
"There's so many marketing opinions, who do I listen to?"
"Am I about to waste money on the wrong marketing thing?"
"Do I hire someone, use an agency, or try to DIY it?"
"What about Ai... can't that do everything now?"
And these are good thoughts to have.
It means you’re questioning your marketing, and ready to work on a new plan. But this is where you might get stuck.
What your marketing should be doing
You want marketing to do as much of your selling for you as possible. Ideally all the heavy lifting. Even before you talk to anyone (if that’s how you sell) or they click ‘buy now’ (if you’re selling online) they already know you’re the right choice.
And from your perspective as a business owner you also want marketing to be:
Predictable – not random enquiries you can't plan around
Simple – less actions, more focus, no overwhelm and breathe
Clear on ROI – "Is this making us money?" (not just likes, leads and conversations but actual sales)
Quick to adapt – you learn what works faster (so you waste less time / money)
Easy to do – so you're not being blinded with 'marketing science', bombarded with jargon or sold shiny tactics that in no way relate to your business values, plan or goals.
What MOPS does differently
MOPS replaces ad hoc (sometimes knee-jerk!) or too many marketing actions all fighting for your attention with clear direction.
Instead of:
Jumping between the latest idea – PR, ads, socials, video, something else shiny
Handing your marketing over to an agency and hoping they will 'handle it'
Reacting to what your competitors do
Doing what you've always done and hoping marketing "starts working"
With MOPS you get:
A clear marketing strategy
Confidence in what to invest in for marketing results
What to stop doing
A trusted, independent, experienced marketing brain on your team
Momentum, advice, and focus
This is not about doing more marketing – it's about doing the right marketing, at the right time.
What is MOPS?
MOPS stands for Message, Offer, Positioning, and Sales Process.
These four things decide whether marketing turns into sales.
MOPS gives business owners a strategic review to make good marketing decisions. Then you can add an action plan with ongoing support to get those actions done. You get:
Business goals translated into marketing action
Support to get your actions done
Introductions to great people to help
MOPS is not delivery but it supports you step by step as you roll out your marketing plan.
You get the marketing experience and brain power of Lucy, the Project Management and details minded approach of Maria, plus introductions to the wider MOPS delivery network [we usually know someone who 'can' whatever is in your action plan].
It's not strictly business coaching although it is encouraging, and sometimes direct! Instead it is closer to mentoring and project management combined to provide strategy and support.
What you GET from MOPS (the results)
Feelings of:
Relief
Confidence
Calm
Control
Someone in your corner
Tangible results:
Clear marketing direction
More predictable pipeline
Better ROI on spend
Faster results (that you’re measuring)
Less wasted time and money
A plan you can adapt as you grow
My aim is always to make you feel like marketing is under control and working.
Who MOPS is for
(and who it's not for)
MOPS is for business owners and founders who:
Have a strong B2B product or service
Are tired of guessing what to do and invest in when it comes to marketing
Want an experienced eye on things
Value clarity, focus and results
Want marketing to link to real business outcomes
Know that a plan means nothing with doing it
MOPS is not for:
Businesses looking for someone to "do their socials"
Anyone who wants the latest ‘shiny thing’ in marketing not strategy
Teams who just want marketing tasks done without knowing why
Businesses with no budget for marketing actions
How you can work with MOPS
£1,000 one-off
A full strategic review of your Message, Offer, Positioning and Sales Process with Lucy.
You’ll get:
A recorded strategy session
A written MOPS report
Clear priorities and recommendations
Practical actions you can map to a timeline for your team to do or outsource
Ideal if you want clarity fast, before spending any more marketing £££.
Ongoing support to help you make better marketing decisions and maintain momentum. Starting with a 90-day priority action plan, reviewed monthly.
Depending on the level chosen, this includes:
Monthly strategy sessions
Q&A
Feedback on ideas, campaigns and decisions
support for your team or agencies
Accountability
Action plans updated & reviewed
Encouragement and straight talking as needed!
Options
All options get access to the MOPS library of classes, templates, documents, checklists.
Answers & accountability
£500 per month
Open Q&A with Lucy 90-min online session each week
Weekly accountability
Project plan reviewed and updated monthly
Strategy updates, project check ins, answers & accountability
£1k per month
Open Q&A with Lucy 90-min online session each week
Weekly accountability
Project plan reviewed and updated weekly
Your actions sent weekly
Private DM channel with Lucy & the MOPS team for advice, feedback, ideas, intros and quick questions
Monthly strategy session (to review and plan next month) with Lucy
Project leadership
£3k per month
Strategy updates & team check-ins, accountability & project management PLUS attending meetings with team, freelancers or agency
Open Q&A with Lucy 90-min online session each week (your team/freelancers can also attend)
Project plan reviewed and updated weekly
Weekly progress report
Team actions sent weekly
Private DM channel with Lucy & the MOPS team for advice, feedback, ideas, intros and quick questions
Weekly meetings with team/freelancers
Project oversight on delivery, actions, and deadlines
Monthly strategy session (to review & plan next month) with Lucy
* Minimum 3 months
Why this works
Most marketing services focus on doing a marketing thing.
MOPS focuses on deciding what marketing to do. Then supporting you while you do it.
Ready to stop guessing with marketing?
If you want clarity, confidence, and better marketing results, let’s talk.
Book an explore MOPS call
Let’s have a chat to understand your business, your goals, and whether MOPS is the right fit.
About me
Hi, I'm Lucy Whittington – a strategic marketer helping business owners turn strong products and services into successful, scalable businesses.
Over the past 30 years, I've worked across startups, scaleups and established businesses in sectors including SaaS, tech, professional services, education and founder-led consultancies. My work spans everything from early-stage go to market plans, to investment readiness, from big market moves or smaller scale repositioning. I've got all the T-shirts! But it's always about simple, clear, marketing plans.
I've advised business owners and leadership teams refining high-value service offers, and worked with founders building SaaS and tech platforms in B2B and a few other things besides. From new launches, to inside out pivots (software developed inside a business, now to be sold commercially), or pushing past a sales plateau in an established service business, MOPS works everywhere.
The challenge is usually the same – great product, smart founder(s), messaging that's not landing, unsure positioning, or a sales process that isn't converting or keeping customers.
I'm really good at spotting gaps, and sharing ideas of how to fill them. And I always bring strategic focus, commercial clarity and energy to the table.
Oh, and just so you know – I tend to be "nicely blunt".
About Maria
Introducing my partner in project management – the Details Director Maria Watson.
There's nothing that escapes the eagle eye of Maria, she's a huge fan of systems, logical next steps and process. She brings the accountability and manageability of projects to life, setting tasks and suggesting actions so that they get done with you being overwhelmed.
Maria has been helping me run Inspired Business Marketing for over a decade and when I say she's my right hand woman I probably mean she is also my left hand, too! Not only does she keep me on track but she manages all the MOPS action plans for people we're working with. This is why you don't get overwhelmed with MOPS because you're doing the right actions in the right order and making progress.
Maria's background spans accountancy (she's AAT qualified) has an online business manager diploma and is a Certified Director of Operations. She loves finding new simple software to run things behind the scenes, is never far away from a spreadsheet or a Trello board, and is always spotting things I don't think about.
We've worked together on lots of client projects even when I've been doing an Interim or Fractional Head of Marketing role. Maria is part of MOPS support because I know without a doubt that she will help you get things done.
Frequently asked questions
FAQs
For one off MOPS reviews it’s mostly consulting. For ongoing support, it’s a mix of consulting and project management with a side of mentoring and accountability.
No. I guide, review, prioritise and sense-check. And Maria project manages. There may be some notes and editing suggestions in your feedback but MOPS is not day to day actions. Marketing delivery can be done by your team, an agency, or using AI, but they will have clear briefs, and can be directed and reviewed by me and the team.
Yes, and I work with lots of startups. BUT you need to have some budget for marketing, and understand the value it brings. If you want faster learning, clearer Go To Market focus, and to avoid costly mistakes early on, MOPS works really well. You can’t always bootstrap everything, although we can work with the budget you have.
Not a problem. MOPS helps you get more value from them. You may want to refine or review the work they are doing for you, and you can also get me/my team to meet with them and ‘manage’ the work so you don’t have to.
You get senior thinking without the cost, commitment, or hiring risk of a full time Head of Marketing or CMO. And it will be independent advice (no office politics to worry about!). You can either hire me for a one off review, ad hoc projects or ongoing marketing support.
Yes and no. It’s fractional because we’re not full time in your business, and we do work well instead of a full time head of Marketing so that’s essentially the same as an Interim Head. But we’re not employed by you, we work in the MOPS framework, and we’re available for advice and support within our range of offers (not day rates). You also get accountability and project management if you opt for MOPS support which you may not get with just ‘Marketing’ alone.
This is an ‘it depends’ answer based on the marketing actions recommended as some will take longer than others to create results, but confidence improves immediately. Most clients feel clearer and more confident about their marketing as soon as they read their MOPS Review.
