Review your marketing in 10 minutes
Download your FREE MOPS Checklist
If your marketing feels messy, confusing or you’re not sure what to do next, this checklist will help you step back, find gaps and spot opportunities.
This is the same checklist I use when starting a MOPS Review with founders and business owners to quickly assess what’s working, what isn’t, and what to focus on.
It’s free.
It takes about 10 minutes (or less if you skim it).
And it might just save your marketing budget and sanity.
MOPS = Message, Offer, Positioning, Sales Process
This checklist is for you if:
You run a business and marketing feels messy or unclear
You’re ‘doing’ marketing but not sure what’s actually working
You’re about to spend money on marketing (agency, campaigns or something else) and want a sense check that this is a good use of budget
You want a simple way to review your Message, Offer, Positioning and Sales Process
What you’ll work out:
After running through the checklist you’ll know:
Whether your message clearly explains what you do and who it’s for
If your offer is strong enough to convert interest into action
Whether your positioning makes it clear why you’re different to competitors
If your sales process is missing key stages that help buyers make decisions
What the next marketing action(s) should be
And you might now be doing anything wrong, you just want to know what marketing to do more of, and what to add to the mix.
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