Testimonials

MAKE YOUR MARKETING AND SALES SHINE

Clean up your customer journey and grow your business

Simplify and smooth out your marketing so it’s easy to do, and gets you the clients you want.

If you feel your sales are stuck and need a rethink, you know a change in marketing direction is required, or it’s time to launch something new, say hello to MOPS.

MOPS is tidying up what’s already working, and adding in smart extras that make a difference.

Forget overwhelm and trying to do ‘all the things’, instead do the right things for your business you’ll get great results.

MOPS is a commercially-focused review for your business to clean up your marketing and sales. Expect clarity, focus, ideas, reflections and a brief for a plan that’s actually doable.

LUCY WHITTINGTON

Introducing MOPS

MESSAGE

Your outcome, result or value

Why, how, where, what, who for, and why you do what you do exactly the way you do it.

OFFER

Your core product and service(s)

The value you provide and the results you create. What’s really working

POSITION

Where you are in the market

Your category, place and relevance. Be very clear what you ‘own’ and do differently

SALES PROCESS

Your customer journey

From first impressions to lasting loyalty, make it easy for the right clients to buy from you.

MOPS Reviews

Small: Great for 'I need clarity now' without ongoing advice
Medium: For 'clarity now' and one month of advice and answers as you work your way through MOPS actions
Large: For 'clarity now' and a 90-day MOPS PLAN along with ongoing advice for 3 months to help get your MOPS actions done
XL: If you know you need MOPS and more – think Interim CMO, consultancy, management

The MOPS Review

Get your OFFER right. Get clear on your MESSAGE. Plot your POSITION in the market, and refine your SALES PROCESS to fit.

Prep

Send me all your docs, decks, and links ahead of our Review session.

Send me anything that you have, even if you think it’s irrelevant. I can have a nose and start thinking.
If your MOPS is for something new, share notes or bullet points.

The Review session

2–3 hours on Zoom to run through all elements of your MOPS. I’ll ask you a lot of questions, and we’ll work through each MOPS element together.

This session is recorded, and you’ll get the full transcript (so you don’t need to take notes if you don't want to).

MOPS Summary

After the Review, you’ll get a written summary of the key points and actions from your MOPS Review.

Your MOPS summary is your brief to work from for refining your marketing and sales, and putting a plan together.

Pick your MOPS Review size: S, M, L or XL

Small £500 +VAT

You get: a MOPS Review and 1 follow-up call

Everything you need to move forward and put a plan together. Your offer, what to say about it, market position and the steps in your sales process.

Plus a follow-up call for questions

Medium £1k +VAT

You get: a MOPS Review, 1 follow-up call and 30 days of ‘office hours’ advice *

From your Review, you can make a plan to implement MOPS. Get a follow-up call for immediate questions, and my advice for a month

I’ll be available to review MOPS actions, answer questions, make recommendations, and steer you back to your plan (side quests happen!).

A MOPS Review is brilliant, BUT putting it into action is where you get results

Large £3k +VAT

XL £POA

You get: a MOPS review AND a 90-day plan, 3 x monthly follow-up calls and 90 days of ‘office hours’ advice *

Great for ‘clarity now’ and 3 months of advice to help get your MOPS actions done.

Your MOPS Review will be put into a 90-day plan for you.

You’ll get a follow-up call after your Review, plus 2 more monthly calls

You’ll have me available to review actions, answer questions, make recommendations, and steer you back to your plan for 3 months after your Review.

I’m here as you deliver your MOPS actions... this is me joining your team for 90 days as an advisor.

If there’s a lot of MOPS to do in your business, and you’re looking for an interim CMO – someone to manage your marketing and sales process – or just ‘more’ than is included in the other MOPS sizes, let's have a chat.

It might be that you start with a small MOPS Review and we can discuss from there the best fit you can ‘size up’ to

* Office hours means you can message me 9–5pm Monday–Thursday (note the 4-day office week) and I’ll get back to you as soon as I can.

SCOTT ERWIN

CEO, HireHand (SAAS)

Interim CMO

Lucy has significant vertical reach - she can do the strategic, she can do the tactical and she’s willing to do both.

What Lucy has done is give us a clearer way of talking about who we are as a business and what we do, which has manifested itself in sales conversations and strategic partnerships.

Someone who goes beyond the pure marketing channel to the entire sales process. Lucy is a total commercial player and sees across the commercial field.

Rachel Williams

Founder, Zest Lifestyle (CONSULTANCY / APP)

I needed someone with great ideas and unbiased, honest opinions, someone who could help me work out how to restructure the business. I wanted help understanding what my business is now, what the message of the business should be and how I wanted to market it.

Lucy is very honest and a really smart cookie. She’s so tuned into business and what you can do to change things or to restructure things. She has a brilliant mind, but a lot of it is down to personality.
I’m thinking in a more streamlined way. I have clarity over the tasks I need to do, the way the business runs and the way I market it.

RICHARD KENNELL

CEO, SOFEA (Not For Profit)

Marketing strategy and planning

What I think I valued most is the genuine interest in and enthusiasm Lucy showed for our project. The personal, professional relationship she builds but not only enables her to do her job really well but also makes working together a very positive experience. I would recommend Lucy to anyone. Almost immediately the website went live we were getting far more traﬃc than we'd had previously and much better conversion.

LYNDA HOLT

CEO, Brave Scene (CONSULTANCY)

Marketing strategy and advice

She’s a trusted person you can sit with and talk through ‘business stuﬀ’, with the knowledge - even with complex businesses like ours - to help you focus.

I've seen her handle a wide variety of business challenges, ask sensible questions, and guide people to the next logical step. She spots marketing opportunities because of her background but also brings business savvy, structure, logic, and a dash of creativity.

Lucy and her MOPS process help you gain clarity, organise your thinking, and identify next steps. Even as an experienced business owner, it's that wise counsel that I would absolutely recommend.

ANDREW GARVEY

CCO, Countingup (Fintech)
Channel marketing and sales strategy

Lucy helped us position our core message really simply and clearly.

I enjoy working with Lucy. I like her ability to get to the core of the issue.

She understands the strategic and can implement the tactical.

She’s able to absorb lots of information and dismiss what isn’t essential to focus on what is. There’s no ‘waﬄe’. She has a clear vision and she plays well with the rest of the team.

ABOUT

LUCY WHITTINGTON

Combining marketing, sales and strategy, I give business owners clarity on what they do best: sharing easier, simpler or smarter ways to grow their business.

I’ve worked with start-ups through to PLCs. I haven’t run out of marketing ideas yet, and love making things work better. MBA qualified, and 30+ years experience of business have got me to here.

MOPS is my take on the most important elements of sales & marketing that make the biggest difference.

I work best 'thinking out loud' and also get great ideas out walking. I live at the seaside so I'm often at the beach walking and working.

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