Red Communications www.redcommunications.co.uk

Built on Powa — an ideal ecommerce platform for small business

We recommended the new Red Communications website be built on the Powa ecommerce platform for small business http://shop.powa.com/ which has all the best practice Powa have learned from their highly successful corporate ecommerce sites in an affordable package for small business (currently £49.99 a month).

What we do is take the Powa platform and apply sensible and thought-out design elements to make the site as ideal as possible for each customer. The benefit of using Powa is that clients also get access to their catalogue and online shop whenever they want to, to make updates and price changes or put up a special offer. In theory, once a Powa ecommerce site is designed and built for a client, they can then run it themselves. However, in practice we're always on hand to manage the look of the site and import content in an optimised way and, of course, advise on marketing the site and the products being sold.

A new website needed to grow web sales

Nick explains why he was looking for a new website for Red Communications:

"I had been with a website company for a number of years, and with not being very knowledgeable, I found myself spending tens of thousands of pounds over several years and not getting the results and traffic I wanted.

In fact, it was hard for me to even get the information on traffic coming to my website to analyse. The quality of the design work on the site was also poor, and I felt it was time to look for a new solution, as I really wanted to grow my business online."

Nick was recommended Inspired Business Marketing as being able to deliver a good value and sensible website for his business:

"I was recommended Inspired Business Marketing, and the site they have produced is really good. It's a great platform from which I can launch all the other things that I want to do with the business online in the very near future.

From the very start, it's been very easy to deal with Lucy and Andy, and everything has been explained to me in terms I understand. I was not made to feel I should know everything, and I was guided through every stage. Essentially, I'm a sales person with a limited amount of computer experience, and this was never considered a problem. Andy took the time to talk me through every stage of the design and build process of the website, so I understood how it worked.

Every question I asked was answered straight away, and in layman's terms that made sense to me. "

The impact of the new website

Nick is now very excited about what he can achieve with his new ecommerce website and explains what it means to him:

"The Red Communications website is really important to me, as not only is it support for the sales and consultancy I am already doing, but it's going to allow me to have an entirely new and separate sales channel to sell other products.

When I'm going out to see clients, it's vital for me to have a good website to point people to, but I also want to be selling other telecom products while I am doing this - and at all other times.

I am very impressed with the way the website looks now, and I feel completely comfortable sending links out for customers and prospects to look at it."

New ecommerce website has increased business scope

Nick has big plans for his business and knows that the website will be able to handle the products he has now, and more as he adds to his range:

"I want to be able to expand my scope as business and sell more. For example, Red Communications have sole distribution in the UK for a great product - the low-cost overseas SIM card from CallBlue GSM. With a fully-featured ecommerce website there is so much scope to sell these low cost overseas SIM cards directly to end users and travellers, and I'm very excited about the opportunity.

The next stage is to start the marketing and promotion for these low-cost overseas SIM cards and other new products. I'll be working with Inspired Business Marketing on this now that they've built me an ideal website to work from."

At the end of a project we ask our customers if they would recommend us to other companies as a way to measure our service. With Red Communications, in the same week his site went live Nick had already referred us to 2 other businesses who were looking for a new website - so we got our answer to that question pretty quickly!

We're delighted that Nick is happy with his new ecommerce website for Red Communications, and we're looking forward to helping him continue to expand and grow his business online.

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