Ibson Style www.ibsonstyle.com

The Job

As part of an ongoing marketing service, we recommended Ibson set up a blog to promote their take on fashion and style, to both support and promote their online shop Ibsonmens.com and brand.

Already selling their range of Mens fashion and designer wear online using a Venda ecommerce website (with custom design from us of course!) we recommended a blog as the ideal outlet for sharing ideas, comments, and content in a more informal way online.

WordPress makes it easy

The blog was designed in keeping with the Ibson branding and style, but also added its own unique elements in keeping with the type of site it is. The Ibson style blog is also not just about Menswear and will allow Ibson to expand in to other markets and be more general in their appeal.

By designing on WordPress, the blog is easy to use and update, and also includes all the SEO benefits of the platform which is picked up by Google and other search engines very quickly. It is an outlet for copy that has more detail than fits with the 'shop' website, and also adds personality to the brand.

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