Fully Booked Hotel www.fullybookedhotel.co.uk

The Job

This is a landing page in the truest sense of the word — a destination page for a marketing campaign that has one call to action and was built for the sole purpose of capturing enquiries. It is one of mine (Lucy)!

Designed to follow proven online marketing best practice — the layout, design and copy are all focused on the end result of getting visitors to download the free report: 99 Actions to fill your hotel with the guests you want — all the time.

Obviously I won't share the precise results, but I will say that the landing page is very effective in converting visitors to downloads.

www.fullybookedhotel.co.uk is being marketed online (via social media and email) and offline (with direct mail postcards).

All campaigns are directing traffic to the landing page and there is an automated email system (managed by AWeber) sending out the free guide, the bonus actions and further follow up emails.

This shows how a simple 1-page website — a landing page — can be central to an integrated marketing campaign.

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