Mini (microsite) website for Dennis & Turnbull Accountants www.franchiseaccountancy.com

The Job

Dennis & Turnbull are a successful and growing firm of Chartered Accountants and Business Consultants with significant experience in working with franchise networks.

The firm wanted a microsite (small website) to promote their expertise in managing Accounts and business matters for both Franchisors and Franchisees.

We designed and built them a small 5-page website to promote their specialist 'Franchise Accountancy' service.

We'd also like to add that we had a very tight deadline to work to on this project, which we met (in fact, the site went live before the deadline date!).

Here's why Dennis & Turnbull wanted a microsite for the specialist Franchise Accountancy part of their business

Carl Reader ACCA, who manages the franchise department at Dennis & Turnbull explains:

"We already had a page in our main website explaining our accountancy services to franchises, but this was in amongst all the other information about our firm, and we wanted to showcase this service on its own. It made sense to build a separate micro website for these services, as this would be somewhere we could explain in detail what our experience is and the service we offer to franchises and nothing else. It also gives us a focus for marketing campaigns promoting our services, that has a clear message for franchisees and franchisors."

Carl goes on to comment on his experience of working with us to build the Franchise Accountancy microsite:

"I do admit I did set Inspired Business Marketing a fairly ambitious deadline for the project as I was keen to get the site live as soon as possible once we decided to go ahead! I actually did build some contingency into the deadline, but I didn't need it. We worked to an agreed schedule that Lucy and Andy had drawn up, and this meant I knew at all times where we were with the project and I was keep completely in the loop with progress, and understood when I needed to sign off stages or provide feedback.

"The website we have now for the franchise accountancy services is absolutely exactly what we wanted. The site flows nicely, it looks good, it has all the information on it we wanted to showcase, and it's a perfect marketing tool. That we were also able to get the site designed and live so quickly, and at such a good price just adds to the really positive experience of working with Inspired Business Marketing. Lucy went over and above what was required, including promoting the site through social networking sites once it the website had been build and the invoice paid, which was a pleasant surprise! I would absolutely say we're happy with the microsite and would definitely recommend working with Lucy & Andy.

"The microsite has given Dennis & Turnbull a focused and niche online presence, which they are now using in PPC (Pay Per Click) advertising campaigns and as the call to action in Direct Mail letters they are sending out to franchisees and franchisors. It's also been SEO'd (Search Engine Optimised) for franchise accountancy to build up natural search results. We're really pleased that the site now gives the firm the chance to stand out as the experts they are in Franchise Accountancy."

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