Break Free From Back Pain www.breakfreefrombackpain.com

Getting Started with a blog

Steve had been meaning to set up a blog for a while. He had a pretty good idea why he wanted to blog and what he could say, he just needed to some help to get set up and started.

"I had known about blogging as I'd been aware of it from marketing seminars and other things I read, but had always shied away, assuming it would be expensive and complicated. But having been reminded yet again at a recent marketing seminar that it was a great way to demonstrate my expertise, attract traffic online and generally 'market' myself and my business, I knew I had to get blogging. After speaking with Andy and Lucy, they made it really easy for me to get started.

"The blog software they showed me [WordPress] was easy to use, and with the right advice on how to manage my blog I am already a reasonably confident user. Lucy and Andy have also helped me understand how to maximise the effectiveness of my new blog, and I can see how it's going to make a big difference to my business."

From start to finish - all blogging questions answered

We helped Steve understand why he was blogging, and how to relate this to his business.

"Andy and Lucy took me through the basics right from thinking up a good URL [web address for the blog], and setting up a domain to host the blog on, to introducing me to the software it needed to run on. They showed me that it was straightforward to manage, and something I could easily do. They are very knowledgeable, and Lucy has a lot of marketing and Internet marketing experience along with a good understanding of business, which means it was never just about what the blog looked like, but how it would work for me. They were never patronising in their approach, which was great.

"They gave me the right advice in a way I could understand it, so it was a simple process to work through defining what I wanted for my blog and choosing a design that would complement and work with my existing website, and reflect what I wanted to portray."

Making the Blog look good

Steve had some good ideas about what he wanted his blog to look like, and we worked on a brief with him to get the design he wanted.

"Andy is a very talented web designer, and I will certainly be asking him to work on a new website for me this year. Even though this will be my fourth website and the fourth time I will have to go through this process, I finally feel I will be happy with the result, the design, the process and the price!

Blogs are about business too

When we work with businesses on their blogs and websites, we don't just design them... we make sure they are effective marketing tools and are working hard.

"When you work with Lucy and Andy, you know you are working with real people who are passionate about what they do and also enjoy what they are doing. They are not a big 'agency' that you know is after making a big profit — they are not there to take what they can. They showed a genuine interest in my business and helping me to realise its potential, as they clearly see that if I am happy with their work, I will use them again and also make recommendations for them. I have complete trust in what they are doing, and they are extremely approachable and helpful."

Moving the business forward with a blog

Steve sees his blog as a platform from which to grow his business, improve his online traffic and expand his reach as an expert.

"My plans for the blog, now that it is set up, is to use it as a basis for writing a series of articles that position my knowledge and allow me to explore specialist Chiropractic complaints and solutions. I can write about a vast number of topics related to my Chiropractic work, knowing that each will be a good way for me to attract new traffic to my site, and help with my SEO.

"When I have built up a collection of posts, I will be able to use these to publish e-books on subjects which I can then in turn use as marketing tools. I already see how the blog is helping me promote my business and knowledge, and wish I had started it earlier!"

Working with Inspired Business Marketing makes blogging easy

Thanks Steve for this great endorsement:

"You know that working with Lucy and Andy, you have real partners to help you with your business, and as someone who has a good understanding of marketing but, by profession, is not a marketer, I instantly recognised the value of working with Inspired Business Marketing and will continue to do so."

And we know where to go when our backs are hurting — if the answer's not already on the blog of course!

Visit Steve's Break Free From Back Pain blog... Back to Website Case Studies...

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