Alicia Eaton WordPress Website www.aliciaeaton.co.uk

The Job

Alicia Eaton is an author and leading children's and adult hypnotherapist and NLP coach. Her existing website did not offer her the chance to easily publish all her articles and update her information regularly — and with an imminent book launch she wanted to be able to promote this (and sell it online too).

With a tight deadline (the book launch date was set!), we recommended a WordPress-based website to Alicia as she would be able to update this very easily, and it could also host PayPal for the sale of her book and CDs online.

We took her existing website content and brand re-worked it for an effective new site, that not only promotes all the techniques and sessions Alicia offers as a therapist, but also promotes her book and CDs, and provides a showcase for her articles. Add to this the SEO benefits of a WordPress site, it's an ideal combination.

With a guest spot on Radio 4 (Woman's Hour) the day of the book launch, the site was all ready to share more information about Alicia, take orders for the book and provide audio downloads.

And now as soon as there are new testimonials, articles or products available for sale on the website, these can be added quickly and easily by Alicia as she has access to all the content on her website via the WordPress interface.

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